Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
Reliance Retail on Wednesday entered into a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India. With this deal, the Reliance Industries retail arm has become the official retailer for Gap across all channels in India.
Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail said, “At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers.”
The deal is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing, and driving sourcing efficiencies, Reliance Retail said in a statement.
Gap was founded in 1969 in San Francisco, and since then has continued to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally.
With a strong vision of doing more than selling clothes, Gap shapes culture, championing a uniquely radical and optimistic sense of American style by bridging the gap between individuals, generations, and cultures, the statement said.
Reliance Retail plans to bring Gap’s shopping experience to customers in India by offering the brand’s youthful, optimistic fashion for men, women, and kids, it added.